With a view of diversification Lords Group has ventured its new division in Health Care, in order to cater Growing Health Care needs all over India.
There are many three tier cities and villages where healthcare facilities, equipment and medicines are not available at ease. Lords Group with its current infrastructure and presence in the market in most of the territory of India prove to be an edge and opportunity to successfully carry its new venture into “Health Care Products”.
Lords group’s recent association with Cipla Health Ltd., as a Channel Partner for Health Care products is a great beginning for Health Care Division. This division would garner more business by adding more Health Care Products from Cipla Health Ltd., to the portfolio in coming months.
As we all know sudden outbreak of CORONA Virus, the entire world is suffering from this deadly Virus.
The scientists all over the world are under pressure to find vaccine for this deadly Virus. World Health Organisation (WHO) have issued guidelines to be a safe from this Virus. As per Guideline one of the key elements - about care of personal Hygiene and social Hygiene. Hand Sanitization is very effective in controlling this Deadly Virus.
Hand sanitisers are important to keep hands clean - an effective measure against the virus’ spread along with frequently washing hands with soap and water.
In this scenario Lords Group in association with Cipla Health Ltd as a channel partner started marketing the Hand sanitizer.
As per Business Standard Report on March 24, 2020, the hand sanitiser category in India which stood around Rs. 150 crore in terms of size will soon double to around Rs. 300 crore due to the increased demand because of COVID - 19. Cipla Health Ltd., consumer healthcare brand has launched the ‘Ciphands’ range of products to cater to the increasing demand for hand hygiene essentials due to the ongoing COVID -19 widespread. The brand has introduced an antiseptic hand sanitizer with 72.34 percent alcohol content.